PERSONENALPHABET

(A PORTRAIT OF THE ARTIST AS AN ALPHABET), 2008

The PERSONA ALPHABET consists of portraits of people. Each photograph stands for a letter and each letter can be represented by different people (‘A’ like Andy Warhol, Alfred Hitchcock, Anne Frank etc.) This way each line up of portraits can be “read” like a word provided that the reader can identify the persons portrayed.

The formation of the PERSONA ALPHABET hence depends on the media consumption and face memory of the one composing it. This means, that the readability of content spelled out in characters of the PERSONA ALPHABET increases in the same degree, as media consumption and interests of author and reader coincide.